VIDEO MARKETING FOR LIBRARIES
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- Author: KAREN L. YACOBUCCI
- ISBN: 9781442269491
- Availability: In Stock
Buy VIDEO MARKETING FOR LIBRARIES | Management Books, New Arrivals
Today’s libraries need to market their resources and
services more than ever. Thanks to the proliferation of digital information, patrons
can easily find information from other sources without recognizing the
usefulness and relevance of their library. Libraries have been producing their
own promotional videos with success, strengthening their relationships with
their users and gaining new audiences.
You can increase awareness of your library’s resources & services by
producing your own videos. Video Marketing for Libraries provides step-by-step instructions on how to
produce videos designed to market your library and strategies to assess their
impact.