TOURISM AND INNOVATION 2ND EDITION
3,095.00₹ 4,195.00₹
- Author: C. MICHAEL HALL
- ISBN: 9781138060821
- Availability: In Stock
Buy TOURISM AND INNOVATION 2ND EDITION | Management Books
ABOUT THE BOOK
This
ground-breaking volume on the relationships between tourism and innovation
provides an overview of relevant innovation theories and related literatures on
entrepreneurship, productivity, regional development and competitiveness, and
their significance to contemporary tourism practices.
Innovation is a key concept in business and entrepreneurial
studies and the broader social sciences. Yet, despite its policy and academic
importance, historically little attention has been given to the role of
innovation in tourism and the corresponding contribution of tourism-related
human mobility to regional, firm, and product innovation. This book emphasises
that innovation in tourism is much more than a series of technological
innovations, as important as they are, and instead needs to be understood in an
economic, social, and political context, with particular stress being placed on
the extent to which innovations are shaped by the framework of governance and
regulation, as well as by institutional factors and activities of individual
actors and entrepreneurs.
It is structured so as to introduce the reader to the overall
significance of innovation at various levels and the role that innovation plays
in firm and place competition. Supported with case studies throughout, this
book is essential reading for all tourism students.
1 Introduction: Understanding innovation as the key to understanding changes in tourism
2 Competition, innovation and productivity
3 Knowledge, creativity and innovation
4 Technology and tourism innovation
5 The state and tourism innovation: institutions, policy, regulation and governance
6 The regional innovation system: Territorial learning, regions, cities and smart specialisation
7 Firm organization and innovation
8 Entrepreneurship, the market and innovation
9 Entrepreneurship and innovation pathways
10 Public good entrepreneurship and innovation: Community, place, social entrepreneurship and innovation
11 Conclusions: An innovative future for tourism