Buy THE INSTIGATORY THEORY OF N G O COMMUNICATION | Technical Books

ABOUT THE BOOK

By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design. 

TABLE OF CONTENTS

Introduction

1. • Evandro Oliveira

   Pages 1-13

2. Common good and collective action

   • Evandro Oliveira

   Pages 15-25

3. Civil society, public sphere and NGOs nowadays

   • Evandro Oliveira

   Pages 27-39

4. Strategic communication and NGOs

   • Evandro Oliveira

   Pages 41-58

5. NGOs and social theory

   • Evandro Oliveira

   Pages 59-85

6. Outline of the Instigatory Theory of NGO Communication

   • Evandro Oliveira

   Pages 87-125

7. Methodology and empirical research

   • Evandro Oliveira

   Pages 127-166

8. Empirical research outcomes

   • Evandro Oliveira

   Pages 167-232

9. Conclusion and outlook

   • Evandro Oliveira

   Pages 233-239

10. Back Matter

    Pages 241-262