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ABOUT THE BOOK

Guarding Consumer Trust: Legal Responses to Deceptive Advertising in the Digital Age explores the evolving landscape of consumer protection in the face of digital advertising practices. The book examines how deceptive advertising techniques have adapted to online platforms, impacting consumer trust. It provides a comprehensive analysis of legal frameworks, regulatory challenges, and enforcement mechanisms across jurisdictions. By addressing issues such as influencer marketing, data manipulation, and algorithmic bias, the book highlights the need for updated policies to safeguard consumers. This essential resource is invaluable for legal professionals, policymakers, and academics navigating the intersection of technology, advertising, and consumer rights. Bottom of Form