Buy E-Commerce Industry Chain : Theory and Practice | FOREIGN BOOKS , A Social Legal Perspective

ABOUT THE BOOK

This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption). It extracted the supporting technology and operation process of e-commerce into general principles in the form of mathematical analysis, helping readers to build the frame of theory and practice of activity link of e-commerce. This book stands on the concepts, carries on the innovation and cases in the practice, helping readers to establish a relatively complete e-commerce system. Also the arising challenges and issues are discussed, and guide for the future e-commerce development under the new situation is presented.

TABLE OF CONTENTS

1. Basics of E-Commerce Development

   • Qinghong Shuai, Zhongjun Li, Yun Zhang

   Pages 1-38

2. Basic E-Commerce Theory

   • Qinghong Shuai, Zhongjun Li, Yun Zhang

   Pages 39-94

3. E-Commerce Technology Principles

   • Qinghong Shuai, Zhongjun Li, Yun Zhang

   Pages 95-132

4. Principles of E-Commerce Production

   • Qinghong Shuai, Zhongjun Li, Yun Zhang

   Pages 133-170

5. Principles of E-Commerce Transactions

   • Qinghong Shuai, Zhongjun Li, Yun Zhang

   Pages 171-215

6. Principles of E-Commerce Circulation

   • Qinghong Shuai, Zhongjun Li, Yun Zhang

   Pages 217-258

7. E-Commerce Consumption Principles

   • Qinghong Shuai, Zhongjun Li, Yun Zhang

   Pages 259-281

8. E-Commerce Channels and Platforms

   • Qinghong Shuai, Zhongjun Li, Yun Zhang

   Pages 283-318

9. Cross-Border E-Commerce

   • Qinghong Shuai, Zhongjun Li, Yun Zhang

   Pages 319-363

10. Summary and Outlook

    • Qinghong Shuai, Zhongjun Li, Yun Zhang

    Pages 365-377