Lianne K. W. Lam is currently appointed as Professor of Practice at the Hong Kong Polytechnic University, Visiting Professor at Hunan University of Finance and Economics and Hunan International Economics University in Hunan, China. Prof. Lam began her career in Hong Kong with marketing and public relations roles from the Far East Group of Companies and the Palm Island Resort (China) before setting up her own public relations firm handling integrated marketing for clients. In 2003, she was approached by the Cogitoimage Group to become a partner, managing the firm’s Hong Kong and China "Space Branding" business. After graduated from her doctoral degree in 2013, she had put her research into practice and set up Hong Kong Sustainable Society - a non-profit organization dedicated to engage positive thinking to promote sustainable development in Hong Kong.

Prof. Lam holds a Bachelor of Science degree in Actuarial Science at the University of Toronto; Bachelor of Law degree from the Peking University, MBA degree from the Peking University, and DBA degree from the Hong Kong Polytechnic University.

Prof. Lam is married with 2 children and enjoys sailing, skiing and music. The family has invested and obtained license to operate an International primary school, a local primary school and a kindergarten in China.