Buy HANDBOOK OF BEHAVIORAL INDUSTRIAL ORGANIZATION | Management Books, FOREIGN BOOKS

The Handbook of Behavioral Industrial Organization explores critical topics such as relative thinking, salience, shrouded attributes, overconfidence, status quo bias, identity and motivated reasoning (including cognitive dissonance and confirmation bias). The chapters link these behavioral concepts to industrial organization and consider multiple industries in order to present a well-rounded and composite approach. Additional chapters focus on industry issues such as those relating to the sports and gambling industries, neuroeconomic studies of brands and advertising, and behavioral antitrust law. Throughout the Handbook, authors use a variety of research methods such as literature surveys, experimental and econometric research and theoretical modelling, making the chapters accessible to a wide audience.