Buy THE PUBLIC RELATIONS WRITER'S HANDBOOK | General Books

ABOUT THE BOOK

From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro.

The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training.

Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike.

TABLE OF CONTENTS

 WHAT IS PUBLIC RELATIONS WRITING? 

1.     Purpose, Process, Style, Form and Tone

MEDIA RELATIONS

2.     News Releases and Other Types of Releases

3.     Media Pitches

4.     Media Advisories/Alerts

5.     Public Service Announcements

6.     Media Kits

STORYTELLING

7.     Interviewing

8.     Background Materials and Backgrounders

9.     Fact Sheets

10.  Bio Sketches

11.  News Writing

12.  Feature Writing

WRITING FOR DIGITAL MEDIA

13.  Email and Writing for the Web

14.  Writing for Social Media

BUSINESS & EXECUTIVE COMMUNICATIONS

15.  Letters and Memos

16.  Speech Writing

WRITING FOR EVENTS

17.  Talking Points and Run of Show

18.  Shot Lists and Photo Captions