GEOGRAPHY LOCATION AND STRATEGY
11,677.00₹ 11,727.00₹
- Author: JUAN ALCACER , CATHERINE THOMAS
- ISBN: 9781787142770
- Availability: In Stock
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ABOUT THE BOOK
Changes in both technology and global
political economy have vastly accelerated the pace of globalization in the last
40 years, eroding barriers that limited firms’ geographic scope, and unleashing
a seemingly unlimited set of new threats, challenges, and opportunities to
create value globally. Globalization presents managers with an environment to
create value that is more complex, risky, and also more promising than ever
before. Despite recent advances in our understanding of how locations impact
the creation and appropriation of value by firms, the speed of these changes
has often surpassed the speed of research on the connections between geography
and firms. This volume draws together researchers working at the forefront of
this area in a variety of disciplines—economics, geography, marketing,
organizational behavior, psychology, sociology, and strategy—in order to
explore the many ways that locations matter for firms. In 11 varied papers, the
authors draw on newly available data, recently developed theory, and diverse
methodology to understand the relationships between firm boundaries, firm
activities, and geographic borders.