Buy BUSINESS CREATION | Management Books, New Arrivals

ABOUT THE BOOK

Business creation, or entrepreneurship, is a major source of national economic growth and adaptation as well as an important career choice for millions. In this insightful book, Paul D. Reynolds presents an overview of the major factors associated with contemporary business creation, reflecting representative samples of U.S. early stage nascent ventures, and emphasizing the unique features of the two-fifths that achieve profitability.
This in-depth assessment includes empirical descriptions of a broad range of relevant features of the entrepreneurial process. By using representative samples of nascent entrepreneurs and ventures in the U.S., it allows extrapolation to U.S. populations of entrepreneurs, pre-profit ventures, and activity in all economic sectors. Outcomes including profitability and disengagement are identified in multiple follow-up interviews.
A useful resource for scholars concerned with business creation, this book also makes an engaging supplementary course book for upper division and graduate courses in business plan creation and research methods. Policy analysts emphasizing programs and policies to enhance business creation will also find it enlightening.

TABLE OF CONTENTS

Preface

1. Introduction

2. It can be very satisfying

3. Everybody gets involved; some more than others

4. Motives are diverse and may change

5. It is a social experience

6. Know what you are doing

7. Do it!

8. Some activities are more helpful than others

9. It takes some effort

10. Money may be necessary, but is not sufficient

11. Profits are elusive, prepare to pivot

12. Overview References Index